Monthly Archives: September 2014

American Psycho and SEM, Murder for the Digital Age

Jason Huff and Mimi Cabell, a couple of Rhode Island School of Design’s MFA students, emailed the entire text of the book back and forth and then collected all of the ads Google had generated. With more than 800 ad results, they rewrote Bret Easton Ellis’ novel attaching them as footnates, and well, it’s kind of amazing.